“Kraft Canada revamps teen bedrooms”

“Kraft Canada revamps teen bedrooms”
By Rakshande Italia
December 4th, 2008
• Through an online promotion, Kraft Canada has been remodelling Canadian teenager’s bedrooms
• teens are encouraged to submit a picture of their bedroom on Kraft’s new site, uniKD.com for an opportunity one of four $10, 000 room makeovers
• Entries are judged on the need of a makeover and the quality of the submission
• ten bedrooms will be chosen and then the winning four bedrooms will be determined through an online vote
• This new site was launched as an effort to connect with teenagers, Kraft wanted to send them the message of “we get you”
• the senior product manager of Kraft Canada, Valerie Lemant says that “the website wont have sales content built into it, rather the site was created as an online community where teens can discover their individuality through their tastes in fashion, music and spots- as well as how they experience Kraft Dinner
• Also, members of the website are able to collect points to win prizes through games, quizzes and by participating in the online contest
• The makeover contest was created to generate awareness and traffic to Kraft’s social teen site
• Lemant adds that "Teenagers today live out their lives online; it's where they hang out. We want uniKD.com to be their destination of choice"
• the competition deadline is December 31st, 2008
So, I checked out the site and it’s pretty cool. It says the bedroom makeover room contest is for teenagers. I did some investigating and it says must be at least 13 and there's no cut off age so it appears we are all good to enter! In order to enter in the contest you have to become a unikd member first, it’s a pretty simple sign up process. To check it out go to unikd.com.