"Ax hovers over CTV"

Hey Guys,
Read this article summary I wrote it talks about the current economic instability. What is going on right now is pretty crazy and it is affecting the media industry which will ultimately affect all of us so read below to keep informed!

"Ax hovers over CTV"

This article, “Ax hovers over CTV,” found on mediaincanada.com is about the current economic crisis and how it is largely affecting the Canadian media industry, as well as many others.

Early this week CTV employees received internal memos from Ivan Fecan, the CEO of CTVglobemedia explaining that changes were to be set in place in an effort to decrease company costs. The memo was informing employees of the midweek meeting that was being arranged in order to discuss necessary strategic planning for the network due to the current uncertainty and instability within the industry. The downsizing of staff members is not unique to this media company, as last Friday Canwest Global Communications, CTV’s competition declared the loss of 560 jobs from their company. Fecan claims that at this point, CTV plans to make dramatic cuts in travel and entertainment spending and plans to put a hold on any new hiring before they let go of existing jobs.
Yet, as much as CTV would like to avoid job cuts as much as possible, the layoff seems inevitable with today’s economy. Using a diplomatic effort to weed out the less productive and more invaluable employees to the company, Fecan has put in requests that the heads of each department identity the top efficient workers. Employees who aren’t seen as valuable by their department head, or who just don’t measure up will have to be let go as it is apparent that CTV can only afford to keep the best at this time. In an effort to settle employees’ nerves, Fecan further stated that areas with strong revenue or competition may actually receive additional resources rather than cutting them. Still, new projects and up and coming ones are being put to a stop or delayed until further notice.

“There is never a right or easy time to let go of employees but these measures are necessary as the difficult times are just approaching for the Canadian broadcast industry.” Unfortunately, these measures are not just going to affect CTV, it will create a domino effect and other companies that rely on the network, such as indie producers of which depend on broadcasters for commissions will be largely impacted by the networks changes. The fragile state of the economy will highly influence levels advertising considering the fact that companies are reluctant to invest in major financial projects in an unstable economy. The recent examples of reluctance to invest in advertising are apparent with the present situation of car and financial companies which have experienced considerable decreases in consumer spending. Further, the ripple effect is evident when it comes to the media industry as job cuts or various decreases in all levels of media will impact all of the others that are associated with it in one way or another.

Visit the link to access the full article:

“CHRONICLE TELEGRAPH PUTS ARCHIVE ON GOOGLE”

“CHRONICLE TELEGRAPH PUTS ARCHIVE ON GOOGLE”
November 10, 2008
By Brian Dunn

from Marketingmag.com
• As the title of the article says, North Americas oldest newspaper, The Quebec Chronicle Telegraph has made archives of their paper available to access online using the Google search engine
• The Chronicle Telegraph made the decision to become interactive with the hope that the change will increase circulation and generate extra revenue
• Pierre Little, the publisher and part owner of the newspaper which began publishing June 21, 1764 said that “We decided to partner with Google because we have huge untapped archives that date back almost 250 years”
• The newspaper is looking to enhance all of their assets
• It was Google who approached Pierre Little about the partnership claiming that “they recognized we had the oldest newspaper archives in North America which they are converting from microfilm to a text database.”
• The newspapers articles will be accessible through google.com/archivesearch, this new visibility through Google will surely attract new readers
• This is a huge project for Google to take on as the publication has well over 900,000 archives which will need to be scanned
• This agreement with Google is the first of its kind in Canada, which follows similar agreements the search engine has with other publications
To learn more about this new partnership initiative you can access the full article by clicking this link:

“Nation's first Bluetooth Broadcast Network hits Toronto”

“Nation's first Bluetooth Broadcast Network hits Toronto”
By Gariné Tcholakian
November 10th, 2008


• 80% of handsets sold in Canada have Bluetooth capabilities
• Broadburst Technologies is tapping into the Toronto audience, using mobile media
• the company will deliver interactive advertising content to Bluetooth mobile phone users through its new network of Bluetooth transmitters
• The live Bluetooth Broadcast Network is spread out across multiple Toronto Gateway Newsstands in high traffic pedestrian areas including GO Transit and TTC locations, shopping centers, food courts and office towers
• The Bluetooth Broadcast Network locations stated above are receiving massive exposure which is well over eight million
• Their downtown Toronto coverage is appealing to advertisers because they can directly reach mobile phone users as they make their way through the city
• The CEO of Broadburst Technologies, William Kells says that “"Broadcasting content via Bluetooth allows advertisers to reach potential customers in the moment, as they are making decisions on products and services at point of purchase."
• The process: Broadburst uploads the ad content onto its transmitters, which then distributes the messages to detectable Bluetooth handsets once accepted
• The ads are run on a rotation and are available for purchase at a flat rate of $500 per month at a Gateway location
• This network is the first in Canada, yet, these networks are already widely popular in Europe, Asia and the UK
• This is a huge development for the company and its wide success in other countries ensures that it will also have success here in Canada
• This article is about the large growth of Bluetooth data transfer capabilities

Checkout the article for yourselves at:


Also, you can read more about Broadburst Technologies at:
www.broadburst.com