“hi5 Introduces Virtual Gifts and Currency With International Flair”
By Matt Singley
December 10, 2008
Hello again,
All I could say when I read this article was “no way!” Technology is crazy, who knew about all of these cool new features. I’m talking about the new features hi5, a popular international social network has to offer, and Ill tells you a little bit about it:
• hi5 has recently made virtual gifts and currency available to its users
• these gifts offer a new way to spread cheer and excitement online and is especially great for the up coming holiday season
• As of yesterday, “ the site is offering an assortment of 36 virtual gifts that represent a cross-section of the world’s customs and cultures, as diverse as its user base”
• the virtual gifts made available on this site are much more unique than those of competing social networks
• hi5’s gifts target very specific occasions, for example “you can now buy a “Rosca” - a cake that Mexicans traditionally eat on January 6th to celebrate Three Kings’ Day - or a dreidel, which is a popular toy for children during the Jewish holiday Hanukkah.”
• An extra bonus of the virtual gifts is that each of them come “wrapped” this authentic touches makes the recipient feel like they are really opening the gift, it even includes the crinkle sound of the wrapping paper
• The price of these gifts is set at 80 coins, varying on where you live in the world and the current exchange rate
• In the United States one would be able to purchase 80 coins for one US dollar
Pretty inexpensive for a gift if you ask me and even though it’s virtual, it’s the thought that counts! Check out the hi5 website and send some virtual gifts to all your friends! Also, click here to read the full article.
Enjoy!
Thursday, December 11, 2008
“Dove gets digital”
“Dove gets digital”
By Emily Wexler
December 2008
Strategymag.com
• Dove has created a new Facebook application, wanting to send a messge, “You’re beautiful. Pass it on.”
• This application will be one of the first of this kind offered on the social newtork’s newly redesigned website
• The Dove brand building director, Sharon MacLeod feels that Facebook was the perfect place to spread the message
• launched on November 3rd, this application is a part of Dove’s “Pay Beauty Forward” campaign, which allows users to send e-flowers with thoughtful messages to their friends
• each time an e-flower is sent one dollar is donated to the Dove Self-Esteem Fund
• the campaign has already achieved gret success as about 8,000 e-flowers were sent within its first two weeks
• people can send e-flowers through both the Facebook application and the website paybeautyforward.ca.
• this is just one of Dove’s many initiatives, taking full advantage of the digital world
I was really interested in this article because I have seen this application on Facebook and thought it was a great idea. I think the reason that this specific application didn’t get lost in the clutter is because it is for such a good cause. As stated above, with each e-flower message sent, Dove donates 1 dollar to the Dove Self-Esteem Fund. At the risk soliciting, go check out the paybeautyforward website and send an e-flower, after all its free for you and it will make a difference!
By Emily Wexler
December 2008
Strategymag.com
• Dove has created a new Facebook application, wanting to send a messge, “You’re beautiful. Pass it on.”
• This application will be one of the first of this kind offered on the social newtork’s newly redesigned website
• The Dove brand building director, Sharon MacLeod feels that Facebook was the perfect place to spread the message
• launched on November 3rd, this application is a part of Dove’s “Pay Beauty Forward” campaign, which allows users to send e-flowers with thoughtful messages to their friends
• each time an e-flower is sent one dollar is donated to the Dove Self-Esteem Fund
• the campaign has already achieved gret success as about 8,000 e-flowers were sent within its first two weeks
• people can send e-flowers through both the Facebook application and the website paybeautyforward.ca.
• this is just one of Dove’s many initiatives, taking full advantage of the digital world
I was really interested in this article because I have seen this application on Facebook and thought it was a great idea. I think the reason that this specific application didn’t get lost in the clutter is because it is for such a good cause. As stated above, with each e-flower message sent, Dove donates 1 dollar to the Dove Self-Esteem Fund. At the risk soliciting, go check out the paybeautyforward website and send an e-flower, after all its free for you and it will make a difference!
“Kraft Canada revamps teen bedrooms”
“Kraft Canada revamps teen bedrooms”
By Rakshande Italia
December 4th, 2008
• Through an online promotion, Kraft Canada has been remodelling Canadian teenager’s bedrooms
• teens are encouraged to submit a picture of their bedroom on Kraft’s new site, uniKD.com for an opportunity one of four $10, 000 room makeovers
• Entries are judged on the need of a makeover and the quality of the submission
• ten bedrooms will be chosen and then the winning four bedrooms will be determined through an online vote
• This new site was launched as an effort to connect with teenagers, Kraft wanted to send them the message of “we get you”
• the senior product manager of Kraft Canada, Valerie Lemant says that “the website wont have sales content built into it, rather the site was created as an online community where teens can discover their individuality through their tastes in fashion, music and spots- as well as how they experience Kraft Dinner
• Also, members of the website are able to collect points to win prizes through games, quizzes and by participating in the online contest
• The makeover contest was created to generate awareness and traffic to Kraft’s social teen site
• Lemant adds that "Teenagers today live out their lives online; it's where they hang out. We want uniKD.com to be their destination of choice"
• the competition deadline is December 31st, 2008
So, I checked out the site and it’s pretty cool. It says the bedroom makeover room contest is for teenagers. I did some investigating and it says must be at least 13 and there's no cut off age so it appears we are all good to enter! In order to enter in the contest you have to become a unikd member first, it’s a pretty simple sign up process. To check it out go to unikd.com.
By Rakshande Italia
December 4th, 2008
• Through an online promotion, Kraft Canada has been remodelling Canadian teenager’s bedrooms
• teens are encouraged to submit a picture of their bedroom on Kraft’s new site, uniKD.com for an opportunity one of four $10, 000 room makeovers
• Entries are judged on the need of a makeover and the quality of the submission
• ten bedrooms will be chosen and then the winning four bedrooms will be determined through an online vote
• This new site was launched as an effort to connect with teenagers, Kraft wanted to send them the message of “we get you”
• the senior product manager of Kraft Canada, Valerie Lemant says that “the website wont have sales content built into it, rather the site was created as an online community where teens can discover their individuality through their tastes in fashion, music and spots- as well as how they experience Kraft Dinner
• Also, members of the website are able to collect points to win prizes through games, quizzes and by participating in the online contest
• The makeover contest was created to generate awareness and traffic to Kraft’s social teen site
• Lemant adds that "Teenagers today live out their lives online; it's where they hang out. We want uniKD.com to be their destination of choice"
• the competition deadline is December 31st, 2008
So, I checked out the site and it’s pretty cool. It says the bedroom makeover room contest is for teenagers. I did some investigating and it says must be at least 13 and there's no cut off age so it appears we are all good to enter! In order to enter in the contest you have to become a unikd member first, it’s a pretty simple sign up process. To check it out go to unikd.com.
Monday, December 8, 2008
“2008 on the web: The 20 Key Elements”
By Sean P. Aune
December 6th, 2008
Source: Masable.com
Hey Friends,
I found this article pretty cool. It is a breakdown of the 20 most popular key technological events of 2008, some of the top 20 include:
• The internets role in the 2008 US Presidential election- with candidate Barack Obama’s online fundraising and weekly YouTube posts
• the continuous competition involving data portability- there is MySpace Data, Facebook Connect and Friend Connect, created by Google- these data portals fight to be the leader in sharing your personal information
• The expansion of application platforms- Facebook Applications, MySpace Applications and event the March launch of the Apple App Store
• The introduction of new services available from Citizen Journalism, such as CNN’s iReport and CBS EyeMobile which recently showed up on the iPhone- this allowed citizen journalism networkers to break stories in real time as they happened
• The effect that the economic downturn had on the Internet- this affects the companies that rely on the Internet as a sales or business medium. As economic declines are expected to worsen into the new year, venture capitalists will be sure to pull back on their funding to companies
• Streaming Television Shows- much of the latest take off in 2008 were thanks to Saturday Night Live Presidential election skits (ONE OF WHICH I POSTED ON MY BLOG- ITS HILARIOUS). Online viewership of television shows expanded so rapidly that the BBC extended the length of shows on iPlayer, BBC also offered to stream the shows and the same time they were being aired on regular television (AN ARTICLE ABOUT THIS DEVELOPMENT IS ON MY BLOG- CHECK THAT OUT)
• Lastly, is the Facebook Redesign- we are all familiar with this new development; remember receiving hundreds of those pesky invites to join the group protesting the ‘New Facebook’! On July 20th 2008, Facebook launched their user profile redesign in limited release and went worldwide with it in September. Those invitations to join the reversal to the old design came out only FIVE MINUTES after the new design was implemented. Yet, even with all the demands for reversal nothing has changed, it is clear now that the new design is here to stay friends so get used to it!
These are just some of the 20 most popular key technological events that occurred over 2008. Check out this link to read the rest of the article. These new developments are crazy and affect all of us, especially as media students. New technological advances will be able to assist us when we enter the workforce and learning about it now will give us the advantage. There are so many new mediums to explore so read this and enjoy!
December 6th, 2008
Source: Masable.com
Hey Friends,
I found this article pretty cool. It is a breakdown of the 20 most popular key technological events of 2008, some of the top 20 include:
• The internets role in the 2008 US Presidential election- with candidate Barack Obama’s online fundraising and weekly YouTube posts
• the continuous competition involving data portability- there is MySpace Data, Facebook Connect and Friend Connect, created by Google- these data portals fight to be the leader in sharing your personal information
• The expansion of application platforms- Facebook Applications, MySpace Applications and event the March launch of the Apple App Store
• The introduction of new services available from Citizen Journalism, such as CNN’s iReport and CBS EyeMobile which recently showed up on the iPhone- this allowed citizen journalism networkers to break stories in real time as they happened
• The effect that the economic downturn had on the Internet- this affects the companies that rely on the Internet as a sales or business medium. As economic declines are expected to worsen into the new year, venture capitalists will be sure to pull back on their funding to companies
• Streaming Television Shows- much of the latest take off in 2008 were thanks to Saturday Night Live Presidential election skits (ONE OF WHICH I POSTED ON MY BLOG- ITS HILARIOUS). Online viewership of television shows expanded so rapidly that the BBC extended the length of shows on iPlayer, BBC also offered to stream the shows and the same time they were being aired on regular television (AN ARTICLE ABOUT THIS DEVELOPMENT IS ON MY BLOG- CHECK THAT OUT)
• Lastly, is the Facebook Redesign- we are all familiar with this new development; remember receiving hundreds of those pesky invites to join the group protesting the ‘New Facebook’! On July 20th 2008, Facebook launched their user profile redesign in limited release and went worldwide with it in September. Those invitations to join the reversal to the old design came out only FIVE MINUTES after the new design was implemented. Yet, even with all the demands for reversal nothing has changed, it is clear now that the new design is here to stay friends so get used to it!
These are just some of the 20 most popular key technological events that occurred over 2008. Check out this link to read the rest of the article. These new developments are crazy and affect all of us, especially as media students. New technological advances will be able to assist us when we enter the workforce and learning about it now will give us the advantage. There are so many new mediums to explore so read this and enjoy!
“Ad slump brings Rogers layoffs”
Hey Guys,
This article ties into the last one I posted about the recent job cuts within the media industry resulting from the economic recession. Here’s a brief summary of the article click the link below to read the full story, enjoy!
“Ad slump brings Rogers layoffs”
Marketing Magazine
December 3rd, 2008
• Rogers Media announces staff cuts due to advertising sales drops and the poor direction that the economy is heading
• Rogers Media includes a number of TV, radio and magazine properties like Marketing Magazine, Maclean’s and Chatelaine to name a few
• Rogers Publishing president and CEO Brian Segal explains that “Conditions in the media industry—in Canada and globally—have been challenging due to the U.S. financial crisis, which has produced sharp decreases in advertising spending,”
• these negative changes are expected to continue throughout the new year of 2009
• Suneel Khanna, Rogers Media spokesman offers that although there were many cuts made, the layoffs were not as heavy compared to some of the other media companies
• the company feels that these changes will result in greater operating efficiencies, along with allowing them to maximize opportunities when the advertising market bounces back
• these cut backs were instituted in order to save significant costs and to employ the companies resources more efficiently
• The recent economic down turn has caused advertising budgets to be tightened, this has had a direct effect on the media companies which is why Rogers, just as its competitor CTVglobemedia had to make serious job cuts in an effort to stay in business
• Further, these Rogers layoffs were announced on the same day that the company founder and CEO Ted Rogers passed away from congestive heart disease
This article ties into the last one I posted about the recent job cuts within the media industry resulting from the economic recession. Here’s a brief summary of the article click the link below to read the full story, enjoy!
“Ad slump brings Rogers layoffs”
Marketing Magazine
December 3rd, 2008
• Rogers Media announces staff cuts due to advertising sales drops and the poor direction that the economy is heading
• Rogers Media includes a number of TV, radio and magazine properties like Marketing Magazine, Maclean’s and Chatelaine to name a few
• Rogers Publishing president and CEO Brian Segal explains that “Conditions in the media industry—in Canada and globally—have been challenging due to the U.S. financial crisis, which has produced sharp decreases in advertising spending,”
• these negative changes are expected to continue throughout the new year of 2009
• Suneel Khanna, Rogers Media spokesman offers that although there were many cuts made, the layoffs were not as heavy compared to some of the other media companies
• the company feels that these changes will result in greater operating efficiencies, along with allowing them to maximize opportunities when the advertising market bounces back
• these cut backs were instituted in order to save significant costs and to employ the companies resources more efficiently
• The recent economic down turn has caused advertising budgets to be tightened, this has had a direct effect on the media companies which is why Rogers, just as its competitor CTVglobemedia had to make serious job cuts in an effort to stay in business
• Further, these Rogers layoffs were announced on the same day that the company founder and CEO Ted Rogers passed away from congestive heart disease
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