“CHRONICLE TELEGRAPH PUTS ARCHIVE ON GOOGLE”

“CHRONICLE TELEGRAPH PUTS ARCHIVE ON GOOGLE”
November 10, 2008
By Brian Dunn

from Marketingmag.com
• As the title of the article says, North Americas oldest newspaper, The Quebec Chronicle Telegraph has made archives of their paper available to access online using the Google search engine
• The Chronicle Telegraph made the decision to become interactive with the hope that the change will increase circulation and generate extra revenue
• Pierre Little, the publisher and part owner of the newspaper which began publishing June 21, 1764 said that “We decided to partner with Google because we have huge untapped archives that date back almost 250 years”
• The newspaper is looking to enhance all of their assets
• It was Google who approached Pierre Little about the partnership claiming that “they recognized we had the oldest newspaper archives in North America which they are converting from microfilm to a text database.”
• The newspapers articles will be accessible through google.com/archivesearch, this new visibility through Google will surely attract new readers
• This is a huge project for Google to take on as the publication has well over 900,000 archives which will need to be scanned
• This agreement with Google is the first of its kind in Canada, which follows similar agreements the search engine has with other publications
To learn more about this new partnership initiative you can access the full article by clicking this link: