Hey Guys,
Read this article summary I wrote it talks about the current economic instability. What is going on right now is pretty crazy and it is affecting the media industry which will ultimately affect all of us so read below to keep informed!
"Ax hovers over CTV"
This article, “Ax hovers over CTV,” found on mediaincanada.com is about the current economic crisis and how it is largely affecting the Canadian media industry, as well as many others.
Early this week CTV employees received internal memos from Ivan Fecan, the CEO of CTVglobemedia explaining that changes were to be set in place in an effort to decrease company costs. The memo was informing employees of the midweek meeting that was being arranged in order to discuss necessary strategic planning for the network due to the current uncertainty and instability within the industry. The downsizing of staff members is not unique to this media company, as last Friday Canwest Global Communications, CTV’s competition declared the loss of 560 jobs from their company. Fecan claims that at this point, CTV plans to make dramatic cuts in travel and entertainment spending and plans to put a hold on any new hiring before they let go of existing jobs.
Yet, as much as CTV would like to avoid job cuts as much as possible, the layoff seems inevitable with today’s economy. Using a diplomatic effort to weed out the less productive and more invaluable employees to the company, Fecan has put in requests that the heads of each department identity the top efficient workers. Employees who aren’t seen as valuable by their department head, or who just don’t measure up will have to be let go as it is apparent that CTV can only afford to keep the best at this time. In an effort to settle employees’ nerves, Fecan further stated that areas with strong revenue or competition may actually receive additional resources rather than cutting them. Still, new projects and up and coming ones are being put to a stop or delayed until further notice.
“There is never a right or easy time to let go of employees but these measures are necessary as the difficult times are just approaching for the Canadian broadcast industry.” Unfortunately, these measures are not just going to affect CTV, it will create a domino effect and other companies that rely on the network, such as indie producers of which depend on broadcasters for commissions will be largely impacted by the networks changes. The fragile state of the economy will highly influence levels advertising considering the fact that companies are reluctant to invest in major financial projects in an unstable economy. The recent examples of reluctance to invest in advertising are apparent with the present situation of car and financial companies which have experienced considerable decreases in consumer spending. Further, the ripple effect is evident when it comes to the media industry as job cuts or various decreases in all levels of media will impact all of the others that are associated with it in one way or another.
Visit the link to access the full article:
Thursday, November 20, 2008
Tuesday, November 11, 2008
“CHRONICLE TELEGRAPH PUTS ARCHIVE ON GOOGLE”
“CHRONICLE TELEGRAPH PUTS ARCHIVE ON GOOGLE”
November 10, 2008
By Brian Dunn
from Marketingmag.com
• As the title of the article says, North Americas oldest newspaper, The Quebec Chronicle Telegraph has made archives of their paper available to access online using the Google search engine
• The Chronicle Telegraph made the decision to become interactive with the hope that the change will increase circulation and generate extra revenue
• Pierre Little, the publisher and part owner of the newspaper which began publishing June 21, 1764 said that “We decided to partner with Google because we have huge untapped archives that date back almost 250 years”
• The newspaper is looking to enhance all of their assets
• It was Google who approached Pierre Little about the partnership claiming that “they recognized we had the oldest newspaper archives in North America which they are converting from microfilm to a text database.”
• The newspapers articles will be accessible through google.com/archivesearch, this new visibility through Google will surely attract new readers
• This is a huge project for Google to take on as the publication has well over 900,000 archives which will need to be scanned
• This agreement with Google is the first of its kind in Canada, which follows similar agreements the search engine has with other publications
To learn more about this new partnership initiative you can access the full article by clicking this link:
November 10, 2008
By Brian Dunn
from Marketingmag.com
• As the title of the article says, North Americas oldest newspaper, The Quebec Chronicle Telegraph has made archives of their paper available to access online using the Google search engine
• The Chronicle Telegraph made the decision to become interactive with the hope that the change will increase circulation and generate extra revenue
• Pierre Little, the publisher and part owner of the newspaper which began publishing June 21, 1764 said that “We decided to partner with Google because we have huge untapped archives that date back almost 250 years”
• The newspaper is looking to enhance all of their assets
• It was Google who approached Pierre Little about the partnership claiming that “they recognized we had the oldest newspaper archives in North America which they are converting from microfilm to a text database.”
• The newspapers articles will be accessible through google.com/archivesearch, this new visibility through Google will surely attract new readers
• This is a huge project for Google to take on as the publication has well over 900,000 archives which will need to be scanned
• This agreement with Google is the first of its kind in Canada, which follows similar agreements the search engine has with other publications
To learn more about this new partnership initiative you can access the full article by clicking this link:
“Nation's first Bluetooth Broadcast Network hits Toronto”
“Nation's first Bluetooth Broadcast Network hits Toronto”
By Gariné Tcholakian
November 10th, 2008
• 80% of handsets sold in Canada have Bluetooth capabilities
• Broadburst Technologies is tapping into the Toronto audience, using mobile media
• the company will deliver interactive advertising content to Bluetooth mobile phone users through its new network of Bluetooth transmitters
• The live Bluetooth Broadcast Network is spread out across multiple Toronto Gateway Newsstands in high traffic pedestrian areas including GO Transit and TTC locations, shopping centers, food courts and office towers
• The Bluetooth Broadcast Network locations stated above are receiving massive exposure which is well over eight million
• Their downtown Toronto coverage is appealing to advertisers because they can directly reach mobile phone users as they make their way through the city
• The CEO of Broadburst Technologies, William Kells says that “"Broadcasting content via Bluetooth allows advertisers to reach potential customers in the moment, as they are making decisions on products and services at point of purchase."
• The process: Broadburst uploads the ad content onto its transmitters, which then distributes the messages to detectable Bluetooth handsets once accepted
• The ads are run on a rotation and are available for purchase at a flat rate of $500 per month at a Gateway location
• This network is the first in Canada, yet, these networks are already widely popular in Europe, Asia and the UK
• This is a huge development for the company and its wide success in other countries ensures that it will also have success here in Canada
• This article is about the large growth of Bluetooth data transfer capabilities
Checkout the article for yourselves at:
Also, you can read more about Broadburst Technologies at:
www.broadburst.com
By Gariné Tcholakian
November 10th, 2008
• 80% of handsets sold in Canada have Bluetooth capabilities
• Broadburst Technologies is tapping into the Toronto audience, using mobile media
• the company will deliver interactive advertising content to Bluetooth mobile phone users through its new network of Bluetooth transmitters
• The live Bluetooth Broadcast Network is spread out across multiple Toronto Gateway Newsstands in high traffic pedestrian areas including GO Transit and TTC locations, shopping centers, food courts and office towers
• The Bluetooth Broadcast Network locations stated above are receiving massive exposure which is well over eight million
• Their downtown Toronto coverage is appealing to advertisers because they can directly reach mobile phone users as they make their way through the city
• The CEO of Broadburst Technologies, William Kells says that “"Broadcasting content via Bluetooth allows advertisers to reach potential customers in the moment, as they are making decisions on products and services at point of purchase."
• The process: Broadburst uploads the ad content onto its transmitters, which then distributes the messages to detectable Bluetooth handsets once accepted
• The ads are run on a rotation and are available for purchase at a flat rate of $500 per month at a Gateway location
• This network is the first in Canada, yet, these networks are already widely popular in Europe, Asia and the UK
• This is a huge development for the company and its wide success in other countries ensures that it will also have success here in Canada
• This article is about the large growth of Bluetooth data transfer capabilities
Checkout the article for yourselves at:
Also, you can read more about Broadburst Technologies at:
www.broadburst.com
Thursday, October 30, 2008
"NBC Cashing in Online with SNL’s Popular Palin Skits"
October 20th, 2008
marketingmag.com
"NBC Cashing in Online with SNL’s Popular Palin Skits"
• Tina fey performs an amazing, dead on impression of Sarah Palin
• only a small percentage, 1/3 of the audience that viewed these skits have done so life on SNL
• the rest have watched the skits online, and some view them later through PVR or time shifting
• Integrated Media Measurement Inc, a research firm that has been measuring the views says that we wouldn’t have seen viral activity like this a year ago, they expect to see a large change to come in consumer behaviour, where they are looking to the internet for video
• on the opening night of the skit, NBC had a good-sized primetime audience, yet since then the skits have been recorded and viewed later and been viewed and passed-along all over the internet- it is so popular that NBC is having a difficult time tracking all of the numbers
• NBC recently created “widget” technology which allows video material to be exposed over the internet while still having a tie to the network’s website
• Tina Fey’s skits are posted on NBC’s website shortly after they air so fans can see them online before they even air on TV
• the objective behind this was to create buzz, the network felt that if viewers enjoyed the clip and passed it along, then they may also tune into the Saturday Night Live TV program, where the skits are performed live on a more regular basis
• there was some risk involved in this project, if less people watched the show on Saturday night, advertising revenues would be lost- yet, the opposite has happened, the shows audience for its first few episodes were actually significantly higher than last years
Click on this link to read the full article
Also click on this link to view the skits on the NBC website
Thanks and enjoy!
marketingmag.com
"NBC Cashing in Online with SNL’s Popular Palin Skits"
• Tina fey performs an amazing, dead on impression of Sarah Palin
• only a small percentage, 1/3 of the audience that viewed these skits have done so life on SNL
• the rest have watched the skits online, and some view them later through PVR or time shifting
• Integrated Media Measurement Inc, a research firm that has been measuring the views says that we wouldn’t have seen viral activity like this a year ago, they expect to see a large change to come in consumer behaviour, where they are looking to the internet for video
• on the opening night of the skit, NBC had a good-sized primetime audience, yet since then the skits have been recorded and viewed later and been viewed and passed-along all over the internet- it is so popular that NBC is having a difficult time tracking all of the numbers
• NBC recently created “widget” technology which allows video material to be exposed over the internet while still having a tie to the network’s website
• Tina Fey’s skits are posted on NBC’s website shortly after they air so fans can see them online before they even air on TV
• the objective behind this was to create buzz, the network felt that if viewers enjoyed the clip and passed it along, then they may also tune into the Saturday Night Live TV program, where the skits are performed live on a more regular basis
• there was some risk involved in this project, if less people watched the show on Saturday night, advertising revenues would be lost- yet, the opposite has happened, the shows audience for its first few episodes were actually significantly higher than last years
Click on this link to read the full article
Also click on this link to view the skits on the NBC website
Thanks and enjoy!
Friday, October 3, 2008
“Canoe Mobilizes News Content”
“Canoe Mobilizes News Content”
Marketing Magazine (online via: marketingmag.ca)
By Kristin Laird, September 26th, 2008
· Canoe.ca offering ‘on-the-go’ news to Canadian cell phone users
· available for those who have basic Internet access
· providing this service through their news and content portal, Canoe.ca Mobile
· the site will current news from sports, entertainment, technology, finance, travel and lifestyle sections
· content will be available in English and French
· Canoe.ca’s mission is to be “the Canadian destination for news content”
· feel they can achieve this by being accessible on multiple platforms and becoming mobile is the only venue they were missing
· the news information is extremely easy to access, users just text “CANOE” to 22022 on their cell phones or they can bookmark the “m.canoe.ca” page
· he information on the site is light, which makes it easier and faster to download and helps to keep data download charges to a minimum
This breakthrough technology will have an impact on both consumers and agencies. I think it will be beneficial to the average consumer who is time conscious. It will allow the consumer to stay up to date and on top of current news without putting in as much time to learn about it. People are so attached to their cell phones and “crack berries” that they never put them down. This is a perfect way for those to access the news since they will already be on their phones, its just another website to go to.. also, it allows them to get their news at any time, when its convenient to them. They can up-date themselves in real-time when they are on the run. I think this service offered by Canoe.ca is just another way for the company to keep up with the need for convenience which is embedded within Canadian culture.
I think this could have a negative impact agencies, simply because it is just taking away from other space within other mediums. Agencies that rely largely on newspaper, radio, or their print now have something else to compete with. Since this service provides the consumer with a new level of convenience they may give up their traditional medium for getting their news for this fast, easy and efficient way.
Here's a link to the article, feel free to check it out yourselves for more information.
Marketing Magazine (online via: marketingmag.ca)
By Kristin Laird, September 26th, 2008
· Canoe.ca offering ‘on-the-go’ news to Canadian cell phone users
· available for those who have basic Internet access
· providing this service through their news and content portal, Canoe.ca Mobile
· the site will current news from sports, entertainment, technology, finance, travel and lifestyle sections
· content will be available in English and French
· Canoe.ca’s mission is to be “the Canadian destination for news content”
· feel they can achieve this by being accessible on multiple platforms and becoming mobile is the only venue they were missing
· the news information is extremely easy to access, users just text “CANOE” to 22022 on their cell phones or they can bookmark the “m.canoe.ca” page
· he information on the site is light, which makes it easier and faster to download and helps to keep data download charges to a minimum
This breakthrough technology will have an impact on both consumers and agencies. I think it will be beneficial to the average consumer who is time conscious. It will allow the consumer to stay up to date and on top of current news without putting in as much time to learn about it. People are so attached to their cell phones and “crack berries” that they never put them down. This is a perfect way for those to access the news since they will already be on their phones, its just another website to go to.. also, it allows them to get their news at any time, when its convenient to them. They can up-date themselves in real-time when they are on the run. I think this service offered by Canoe.ca is just another way for the company to keep up with the need for convenience which is embedded within Canadian culture.
I think this could have a negative impact agencies, simply because it is just taking away from other space within other mediums. Agencies that rely largely on newspaper, radio, or their print now have something else to compete with. Since this service provides the consumer with a new level of convenience they may give up their traditional medium for getting their news for this fast, easy and efficient way.
Here's a link to the article, feel free to check it out yourselves for more information.
Newbie
Hi Friends,
Welcome! As you can tell by the title of my first post, I am new to these interactive blogging’s and I couldn't’t wait to see what all the buzz was about. Now that I am part of the blogging world I just can’t get enough! These blogs are an excellent venue for personal expression.
I think it’s pretty cool how technology has given us the opportunity to be so creative- these blogs can really tell you something about a person and highlight their individuality. On my blog you will find a compilation of all of my very favourite things which will let you all know a little bit about me. Hopefully my visitors will appreciate this personal page and take an interest into what it is I have to say.
Now, Ill give you a little background info. I am a recent graduate of the University of Western Ontario, where I got my B.A. in International and Comparative Studies, a branch of Global Studies. I loved my time at Western. The school was excellent, the town is quaint, living on my own was fantastic, and the nightlife was quite a party, yet now that I have my degree I am ready to get down to business.
I am currently enrolled in a post-graduate program at Centennial College. It is there; in the Advertising Media Management Program that I am gaining the hands on knowledge I need to enter the advertising world. At this point in time my aspiration for the future is to become a media director but, if I’ve learnt anything so far its that nothing comes easy. Therefore, I plan to work extra hard this year and start from the bottom so I can work my way up, all the way to the very top!
I have many hobbies. I enjoy reading, skiing, hiking, rock climbing, hanging out with my friends, shopping, partying, and exercising. I am an animal lover, but dogs, which I have two of are my favourite; Millie and Rufus, both of which you’ll hear lots about with periodical visits to my blog.
Well that’s all for now, I hope you’ve enjoyed the first of many posts to come. Feel free to visit my blog on a weekly basis as I will be uploading it with some of my favourites; pictures, cool videos, news I find interesting and so much more!
Thanks Friends, hope to see you all here!
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