“Nation's first Bluetooth Broadcast Network hits Toronto”

“Nation's first Bluetooth Broadcast Network hits Toronto”
By Gariné Tcholakian
November 10th, 2008


• 80% of handsets sold in Canada have Bluetooth capabilities
• Broadburst Technologies is tapping into the Toronto audience, using mobile media
• the company will deliver interactive advertising content to Bluetooth mobile phone users through its new network of Bluetooth transmitters
• The live Bluetooth Broadcast Network is spread out across multiple Toronto Gateway Newsstands in high traffic pedestrian areas including GO Transit and TTC locations, shopping centers, food courts and office towers
• The Bluetooth Broadcast Network locations stated above are receiving massive exposure which is well over eight million
• Their downtown Toronto coverage is appealing to advertisers because they can directly reach mobile phone users as they make their way through the city
• The CEO of Broadburst Technologies, William Kells says that “"Broadcasting content via Bluetooth allows advertisers to reach potential customers in the moment, as they are making decisions on products and services at point of purchase."
• The process: Broadburst uploads the ad content onto its transmitters, which then distributes the messages to detectable Bluetooth handsets once accepted
• The ads are run on a rotation and are available for purchase at a flat rate of $500 per month at a Gateway location
• This network is the first in Canada, yet, these networks are already widely popular in Europe, Asia and the UK
• This is a huge development for the company and its wide success in other countries ensures that it will also have success here in Canada
• This article is about the large growth of Bluetooth data transfer capabilities

Checkout the article for yourselves at:


Also, you can read more about Broadburst Technologies at:
www.broadburst.com